Wednesday, June 19, 2013

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Pricing and Estimating a Polished Concrete Project – Brian Wilson


Friday 10.12.12

8:15 – 9:45am @ Gwinnett Convention Center

You have to match the hardness of the concrete, with the most cost-effective diamond bond, on a substrate in which no two are EVER exactly alike…how do you avoid GUESStimating?

  • How do you handle pricing a floor that may take 3x’s the average application rate of the specified densifier? 
  • How about a project that turns from 1 or 2 patches, to large piece of grey “swiss cheese” after the initial grind? 
  • What are some methods on project pricing and estimating, that will help you maximize profit while producing quality results?

Profits are generated before a diamond ever touches a floor. Understand all the variables that must be accounted for in order to ensure a profitable project before you unload your equipment. Making it up as you go along is no way to run a successful business. Brian Wilson draws on years of business success both inside and outside the polishing industry and places them firmly in your company’s business tool box. Brian takes his real-world applications and applies them to the science that is project pricing and estimating. He will walk through step-by-step instructions, including pricing spreadsheets that allow you to bring a pricing calculator to every floor you prospect. Some other “Paint Points” that Brian will address:

  1. How do I know what to charge for the job?
  2. How do I determine the correct bond/pricingfor the job?
  3. What are my actual costs for the job?
  4. Do I really need to densify?
  5. What do I do when the job goes sideways?
  6. Setting customers expectations.
Brian Wilson - President WerkMaster – Since 2005 Brian has used his visionary skills to build a company that caters exclusively to innovative technology, and is personally committed to helping revolutionize the global floor finishing industry.  No easy task.  However it simply adds to his list of forward thinking accomplishments in his life.  His passion to trouble shoot and problem solve typical business pain points has helped break old school thinking, and create new opportunities in the concrete industry.  Despite the successes enjoyed to date, he is constantly looking forward to his next project, looking for a better solution, a new challenge, an uncharted territory within the industry.  He has spent over 30 years in positions focused on marketing, managing, business development, empowering, coaching, training and mentoring individuals and is eager to share his acquired experience with others. His ongoing education thru  Public speaking, Finance, Computer and Technology, Sales and Marketing, show his recognition of how much there is yet to learn, and his continuous drive to help others to benefit as well.